appful inc.
#Make the worldbeautiful,with appsR
The app you catch yourself opening every day.
We craft experiences people can't put down.
What drives us
We build things people obsess over
Delivering that obsession in the form of apps.
We're a team that delivers "can't-put-it-down" experiences in the shape of apps.
Beyond features and convenience, we're after products you open every day without thinking — and can't help telling a friend about.
Obsessing over the user experience and iterating fast, we create new value that quietly slips into everyday life.
10 products people obsess over
Merotalk
Your compatibility, read from LINE
A new kind of compatibility app that reads your relationship straight from your LINE chats. Just import your chat history and the whole shape of your bond comes into view — reply speed, the hours you talk, the words you use most. Curious about that special someone? Take an honest, objective peek.
Merotalk DM
Your compatibility, read from DMs
The sister app to Merotalk. It analyzes your compatibility from Instagram and other DM threads — reading the tempo and emoji habits unique to DMs to quietly surface the relationship hiding in short exchanges. Want to gauge the distance with your crush? Read it from the DMs.
who am i?
The real you, seen by others
A fresh take on personality tests: your friends answer 24 questions about you, and the app sorts you into one of 16 animal types. Once three or more friends respond, your own self-assessment unlocks too — revealing the real you that others see, and the little gaps with how you see yourself.
Reiwa Note
Studying, reinvented
An AI study app built by university students, for university students. Just hit record and AI turns the lecture into clean notes — then automatically generates quizzes and flashcards from them. Spend less energy writing things down and more on actually understanding.
memory
A disposable camera for everyone
Inspired by the disposable film camera, this app lets friends shoot one shared "roll" together and relive it as a group. The film "develops" only after it's finished — capturing the real moment for everyone to keep. QR invites and App Clip support let friends join on the spot, no install required.
mogumogu
Your meals, but way cuter
Snap a photo and AI logs the dish name and calories automatically. That same photo becomes a cute sticker, auto-laid-out onto a retro 9:16 journal board. Not a cold, number-crunching diet app — a food diary that turns everyday meals into a scrapbook you actually want to keep.
pixie+
Less filtered, more nostalgic
A camera app that recreates the compact digital cameras of the 2000s, right on your phone. Pull down the Dynamic Island to open the viewfinder and shoot with a D-pad and OK button — the whole feel of the era, faithfully recreated. All 16 filters, including film-style LUTs, are free. Made for a Gen Z that wants "emo" over "flawless."
Detox Scroll
Move a little before you scroll
A new take on breaking phone addiction: earn your social-media time by moving. Walking, push-ups, and squats bank credits (social time), and when you run out, Screen Time actually locks the apps you chose. The camera auto-counts your reps, turning idle scrolling into a nudge to move — a game-like digital detox.
MeroCam
Make your photos even cuter
Upload a photo and AI finishes it with handwritten text, hearts, and sparkles for that extra-cute look. Choose from plenty of ready-made templates — purikura-book style, Korean-Instagram style, and more. It never changes your face or figure; it decorates the margins, so you stay yourself while looking made for social.
Mirra Mirra
Keep a real record of everyday you
Log your morning and night makeup and skincare in a minute, and find what actually works for you — with data. From records kept alongside sleep and condition, AI gently points out what your good-skin days have in common. Build your own cosmetics catalog, and connect only with trusted friends in a closed, no-burnout beauty community.
Company overview
For inquiries or career opportunities, feel free to reach out.
Contact Us